Wednesday, June 19, 2013


To celebrate the 35th anniversary of it's iconic Varina and Vara flats, Salvatore Ferragamo has launched the L'Icona campaign featuring 21 of the world's most fashionable tastemakers. Featuring the likes of Miroslava Duma (my style crush), Lauren Santo Domingo, Olivia Palermo and Lily Aldridge the campaign has an online gallery with images of the style setters in their own custom flats. 

The most exciting thing about the campaign is that anyone can order a custom pair for themselves. You can customize the leather, colour, ribbon, hardware - you can even put your initials on the sole (how luxe is that?!?!). You know I'm a sucker for all things monogrammed. 

I was inspired to write this post after having dinner with Sarah Spence from High Road Communications last night - she was wearing the most amazing pair of Ferragamo heels (this is a similar pair) and looked so chic. Of course, I have my heart on a pair of the Varina flats. These ruby red ones are so pretty but I also love these pink ones, navy ones, beige ones and classic black...there are too many fabulous colours! 

Here are some photos of how the L'Icona tastemakers have styled their Varina and Vara flats. I'm obsessed with how Jessica Hart styled hers with boyfriend jeans and a cool tee! 

What would your custom colour combination be? 

Photos: All Images by Claiborne Swanson Frank from L'Icona 

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