Wednesday, June 27, 2012

YSL: THE NAME GAME

It's been announced that this Fall, Yves Saint Laurent will be changing its name and be known as Saint Laurent Paris moving forward. The label is renaming as part of a massive branding overhaul led by the new creative director Hedi Slimane (who I've heard is also moving the headquarters to Los Angeles). It'll be interesting to see what happens with the new name and branding exercise. As well as, the move to Los Angeles. Apparently, the current initials and logo, YSL, will still be used but who knows for how long... SLP just doesn't have the same ring to it so hopefully they'll keep the Y.

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